Academic & Professional Work
University of Miami Herbert Business School
Developed Velcrème, a premium flavored dairy beverage concept designed to elevate the modern at-home coffee ritual. Conducted market and competitive analysis to identify an underserved opportunity.
View Project →University of Miami Herbert Business School
Conducted a social media audit of Purely Elizabeth analyzing content strategy, engagement patterns, and audience sentiment. Benchmarked against Catalina Crunch and Bloom Nutrition.
View Project →University of Miami Herbert Business School
Designed a research-driven concept focused on sustainable fashion and college consumer behavior. Conducted exploratory research and survey analysis to evaluate demand and market fit.
View Project →University of Miami Herbert Business School
Conducted market research for FUKU, a fast-casual fried chicken restaurant that opened on Miracle Mile in Coral Gables, Florida. Built buyer personas, sized the total addressable market using MRI-Simmons and U.S. Census data, and developed a campus activation strategy targeting University of Miami students and young professionals.
View Project →JSF Financial
Created and presented a detailed analysis of proposed tax legislation, focusing on implications for individuals, charitable giving, and business owners. Translated complex policy changes into clear insights to support strategic financial planning discussions.
View Project →JSF Financial
Researched and compared leading 529 education savings plans to assess investment structures, flexibility, and long-term planning benefits. Developed a structured presentation to support internal evaluation and client education initiatives.
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