Food · Wellness · Entrepreneurship

Daniella
Krayzelburg

Exploring entrepreneurship through food, health, and wellness — shaped by life in New York, Los Angeles, and Miami.

Daniella Krayzelburg - Professional headshot

About Me

I am an entrepreneurship student with a strong interest in food, health, and wellness, shaped in part by living in three major cities: New York City, Los Angeles, and Miami.

Experiencing different cities and lifestyles has led me to value ideas that are practical, intentional, and sustainable. I am particularly interested in how food and wellness businesses adapt to diverse markets while maintaining a clear identity and purpose.

Travel has also played an important role in how I learn and stay inspired. Exposure to new places and perspectives has strengthened my curiosity and openness, and continues to inform the way I approach projects, ideas, and long-term goals.

Selected Projects

01

Brand Strategy & Market Launch: Velcrème

University of Miami Herbert Business School

Developed Velcrème, a premium flavored dairy beverage concept designed to elevate the modern at-home coffee ritual. Conducted market and competitive analysis to identify an underserved opportunity.

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02

Social Media Strategy Audit & Competitive Analysis

University of Miami Herbert Business School

Conducted a social media audit of Purely Elizabeth analyzing content strategy, engagement patterns, and audience sentiment. Benchmarked against Catalina Crunch and Bloom Nutrition.

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03

Marketing Research & Concept Development: Restyle

University of Miami Herbert Business School

Designed a research-driven concept focused on sustainable fashion and college consumer behavior. Conducted exploratory research and survey analysis to evaluate demand and market fit.

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04

Marketing Strategy & Channel Development: Sunny Sky

Miami Herbert Business School

Developed an integrated go-to-market strategy positioning Sunny Sky Products as a beverage solutions partner for the restaurant and bar channel. Built buyer personas and created marketing assets.

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05

Legislative Impact Analysis: The One Big Beautiful Bill

JSF Financial

Created and presented a detailed analysis of proposed tax legislation, focusing on implications for individuals, charitable giving, and business owners. Translated complex policy into clear insights.

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06

529 Plan Comparative Analysis

JSF Financial

Researched and compared leading 529 education savings plans to assess investment structures, flexibility, and long-term planning benefits. Developed a structured presentation for client education.

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Thoughts & Writings

From the Blog

Food · Cooking

My Favorite Ingredients That Instantly Improve Almost Any Recipe

Small ingredients can completely transform a dish.

Daniella Krayzelburg · Mar 13 · 3 min read

Wellness · Food

My Go-To Healthy Banana Bread Recipe

A naturally sweet, high-protein banana bread made with kefir and applesauce.

Daniella Krayzelburg · Mar 13 · 3 min read

Food · Wellness

The Rise of At-Home Coffee Culture

What was once a café ritual is moving into people’s kitchens.

Daniella Krayzelburg · Mar 13 · 3 min read

My Résumé

BBA Entrepreneurship · Minor in Marketing
University of Miami, May 2026

Presidential Scholar · Dean's List
Fluent in Russian · Tableau · SPSS

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Education

University of Miami Herbert Business School

Coral Gables, FL

BBA Entrepreneurship, Minor in Marketing · May 2026

Presidential Scholarship · Provost's Honor Roll · Dean's List

Work Experience

JSF Financial

Los Angeles, CA

Financial Planning Intern · June–August 2025

  • Created Morningstar reports and financial models for UHNW portfolios; assessed risk profiles and managed reallocation
  • Researched 401(k) and 529 plans to evaluate performance and identify strategic improvements
  • Presented on the One Big Beautiful Bill, 529 plan comparisons, and youth financial literacy

Olfactory NYC

Miami, FL

Scentologist · January–June 2025

  • Educated clients on Art of Fragrance and guided custom signature scent creation for luxury retail experience

Sunlife Organics

Los Angeles, CA

Shift Lead · August 2021–July 2024

  • Promoted to youngest shift lead; led management meetings on sales, labor, and customer satisfaction
  • Trained new hires following nutrition and operations certification

Leadership

FUKU Restaurant — Consulting Student

Jan–Apr 2026

  • Conducted primary market research; designed scalable marketing blueprint for university market entry

SŌLACE Boats — Marketing Consulting Student

Jan–Mar 2026

  • Developed end-to-end campaign to reposition luxury boat brand toward younger affluent consumers

Skills & Interests

Languages

English, Russian (fluent)

Technical

Microsoft 365, Google Workspace, Tableau, SPSS

Activities

ISL Social Media Intern · Learn to Be Volunteer · Oceanman Volunteer

Interests

Pilates · Travel · Plant-Based Cooking · Food Content

Personal Introduction

A one-minute introduction to who I am, what drives me, and what I am looking to bring to the world of entrepreneurship, food, and wellness.

Get In Touch

D K

Food · Cooking

My Favorite Ingredients That Instantly Improve Almost Any Recipe

Daniella Krayzelburg · March 13, 2026 · 3 min read

One of the most interesting things I have learned from spending time in the kitchen is that small ingredients can completely transform a recipe. Often the difference between a good dish and a great one comes down to small details that add depth, balance, or texture.

Kefir

Kefir is one of the most underrated ingredients in baking. It is a fermented dairy product that adds both protein and moisture to recipes. Because kefir is slightly acidic, it reacts with baking soda and helps baked goods rise more easily, creating a softer and fluffier texture.

Tahini

Tahini has a rich and slightly nutty flavor that adds depth to baked goods. When used in cookies, brownies, or quick breads, tahini creates a flavor that feels more complex and interesting than traditional nut butters.

Orange Zest

Orange zest is one of the easiest ways to brighten a recipe. The aromatic oils in the peel add a fresh citrus flavor to both sweet and savory dishes and help balance sweetness.

Greek Yogurt

In baking, Greek yogurt adds moisture and softness without requiring large amounts of butter or oil. It also contributes protein, making baked goods more satisfying.

Miso Paste

When added to sweet recipes such as cookies or brownies, miso introduces a subtle savory richness that balances sweetness and enhances the other flavors in the dish.

Flaky Sea Salt

A small pinch at the end of cooking can dramatically enhance flavor. In desserts, flaky salt balances sweetness and brings out the richness of chocolate or caramel.

Sometimes the best improvements in cooking come from the smallest details. Choosing the right ingredients can turn an ordinary recipe into something much more memorable.

Continue Reading

Read Next

My Go-To Healthy Banana Bread Recipe

Read Next

The Rise of At-Home Coffee Culture

Follow Along

@krazzyfoodies

D K

Wellness · Food

My Go-To Healthy Banana Bread Recipe

Daniella Krayzelburg · March 13, 2026 · 3 min read

Banana bread is one of those recipes that almost everyone has tried at some point. It is comforting, simple to make, and a great way to use bananas that have become too ripe to eat on their own. Over time I started experimenting with different versions of banana bread, trying to make it a little healthier while still keeping the flavor and texture that make it so enjoyable.

Most traditional banana bread recipes rely heavily on sugar and butter. While they taste great, they often feel more like dessert than something you would want to eat regularly. I wanted a version that felt lighter and more balanced while still delivering the soft texture and rich banana flavor that make banana bread so satisfying.

After experimenting with different ingredients, I developed a recipe that is naturally sweet, high in protein, and incredibly soft and fluffy. The key is using ingredients that provide moisture and structure while also adding nutritional value.

Ripe bananas are still the most important ingredient. As bananas become very ripe, their natural sugars develop and deepen in flavor. This allows the bread to be naturally sweet without needing excessive amounts of added sugar.

Two ingredients that really make this recipe stand out are kefir and unsweetened applesauce. Kefir is a fermented dairy product that adds protein while also helping create a lighter texture in baked goods. Its natural acidity reacts with baking soda and helps the bread rise, which produces a soft and fluffy crumb.

Unsweetened applesauce also plays an important role. It keeps the bread moist while allowing the recipe to use less butter or oil. The applesauce adds subtle sweetness and helps create a tender texture without making the loaf heavy.

Another detail that helps bring the flavor together is the addition of cinnamon and vanilla. These ingredients add warmth and depth without overpowering the natural sweetness of the bananas. The result is a loaf that feels balanced and flavorful.

Texture is something I pay close attention to when baking banana bread. The goal is a loaf that is soft and moist but still light. Overmixing the batter can make the bread dense, so I mix the ingredients gently and only until they are combined.

The finished loaf is soft, fluffy, and naturally sweet with a texture that feels satisfying but not heavy. It is a recipe that works well for breakfast, a snack during the day, or even a healthier dessert.

Healthy High-Protein Banana Bread

Ingredients

  • 3 very ripe bananas
  • 2 eggs
  • 1/3 cup kefir
  • 1/3 cup unsweetened applesauce
  • 1/4 cup maple syrup or honey
  • 1 teaspoon vanilla extract
  • 1 cup oat flour (or blended oats)
  • 1/2 cup vanilla protein powder (optional)
  • 1 teaspoon baking soda
  • 1 teaspoon cinnamon
  • Pinch of salt
  • Optional: 1/3 cup dark chocolate chips or 1/3 cup chopped walnuts

Instructions

  1. Preheat the oven to 350°F (175°C) and lightly grease a loaf pan.
  2. In a large bowl, mash the bananas until mostly smooth.
  3. Add the eggs, kefir, applesauce, maple syrup, and vanilla extract. Mix until well combined.
  4. In a separate bowl, combine the oat flour, protein powder, baking soda, cinnamon, and salt.
  5. Gradually add the dry ingredients into the wet mixture and stir gently until just combined. Avoid overmixing the batter.
  6. Fold in chocolate chips or walnuts if desired.
  7. Pour the batter into the prepared loaf pan.
  8. Bake for 40–50 minutes, or until the top is golden and a toothpick inserted in the center comes out clean.
  9. Allow the bread to cool before slicing.

Final Thoughts

Banana bread is one of those recipes that proves healthier baking can still be incredibly satisfying. With ingredients like kefir and applesauce, it is possible to create a loaf that is moist, fluffy, naturally sweet, and higher in protein.

For me, this version strikes the right balance. It keeps the comforting flavor of classic banana bread while making it feel lighter and more nourishing. It is the kind of recipe I return to often because it is simple, reliable, and always turns out well.

Continue Reading

Read Next

My Favorite Ingredients That Instantly Improve Any Recipe

Read Next

The Rise of At-Home Coffee Culture

Follow Along

@krazzyfoodies

D K

Food · Wellness

The Rise of At-Home Coffee Culture

Daniella Krayzelburg · March 13, 2026 · 3 min read

Over the past several years, coffee culture has changed significantly. What was once primarily associated with cafes and coffee shops is increasingly taking place inside people's homes.

One of the main reasons for this shift is the growing appreciation for high quality coffee. Consumers today pay attention to the origin of coffee beans, roasting methods, and brewing techniques. This awareness has elevated coffee into something many people treat with care and intention.

Coffee equipment that was once limited to professional cafes has become much more accessible. Espresso machines, grinders, milk frothers, and pour over tools are now widely available, allowing individuals to experiment with different brewing methods at home.

Social media has also played an important role. TikTok and Instagram are filled with creators sharing morning routines, coffee recipes, and brewing techniques. In many cases, the ritual of making coffee becomes just as enjoyable as drinking it.

Another factor driving this trend is the desire for small daily luxuries. Preparing a well made coffee drink at home can transform an ordinary morning into something more intentional and enjoyable.

Beyond convenience, at home coffee culture has become a form of self care. Taking time to prepare a drink with intention can create a moment of calm before the day begins.

What was once simply a practical habit has gradually evolved into something more meaningful. For many people, coffee now represents ritual, creativity, and the enjoyment of small everyday moments.

Continue Reading

Read Next

My Favorite Ingredients That Instantly Improve Any Recipe

Read Next

My Go-To Healthy Banana Bread Recipe

Follow Along

@krazzyfoodies